Create Your Transformation
Terms & Conditions

Introduction is a website operated by Longstem Limited, trading as London Real (“we”; “our”; “us”). We are registered in England and Wales under company number 08372039 and have our registered office at London Real, 30 Market Place, London, W1W 8AP.

These terms and conditions apply to the Create Your Transformation competition featured in any publications and online services that are organised by London Real (“London Real”) (or a third party on London Real’s behalf).

By entering the competition, entrants accept these terms and conditions together with any specific instructions and terms for such competition which may be mentioned in any electronic messages, or on the website, or communicated to entrants in any other way (“competition information”). Such competition information shall prevail in the event of there being any inconsistency between these competition terms and conditions and any competition information.

London Real may cancel or amend any competition, competition information, or these terms and conditions without prior notice. Any changes will be posted either within the competition information or these terms and conditions.

Prize winners should be available for filming commitments; if selected entrants are not available for this time, other competitors will be selected.

While accommodation and travel costs DURING FILMING are provided as part of the prize, travel expenses to London for filming are not included as part of the package. Other subsistence costs are not provided as part of the prize. Entrants must be available in London during the filming period.

BY SUBMITTING YOUR VIDEO you have granted the rights to London Real, their agents, employees, licensees, and successors in interest (collectively, the “Released Party”) all ownership rights and the absolute and irrevocable right and permission to copyright, use and publish the recorded image and/or voice of TALENT that has been obtained pursuant to this Consent and Release.

The image may be copyrighted, used and/or published individually or in conjunction with other photography, video works, and recordings, and in any medium and for any lawful purpose, including without limitation trade, exhibition, promotion, publicity, advertising and electronic publication. London Real maintains the right to utilize the recorded content for worldwide distribution in perpetuity.

BY SUBMITTING YOUR VIDEO, you represent and warrant that (i) no other party has been granted an exclusive license with respect to the Image, and (ii) no other party’s authorisation or consent is required with respect to the permission granted to the Released Party under this Consent and Release.

BY SUBMITTING YOUR VIDEO, you waive any right to inspect or approve the Released Party’s use of the Image and/or Voice, or the advertising copy or printed matter that may be used in connection with the use and/or publication of the Image and/or Voice. Competition entrants release the Released Party (and all persons acting under its permission or authority) from all claims for libel, slander, invasion of privacy, infringement of copyright or right of publicity, or any other claim related to the Image and/or Voice (collectively, “Claims”). This release includes without limitation any Claims related to blurring, distortion, alteration, optical illusion, digital alteration, use in composite form, whether intention or otherwise, or use of a fictitious name, that may occur or be produced in the procession or publication of the image and/or Voice.


Competition entry

The competition is open to all residents of the United Kingdom, United States, Canada, Australia, New Zealand, France, Germany, Ireland, the Netherlands, Italy, Spain, Sweden, Norway, Bulgaria, Czech Republic, Slovenia, Slovakia, Luxembourg, Switzerland, Austria, Belgium and Portugal, Denmark, Abu Dhabi, Dubai, South Africa, Japan, China, Qatar, Saudi Arabia and Iceland.

London Real may ask competition winners for proof of residency and if a competition winner is unable to prove their residency to London Real’s satisfaction (i.e. prove that they are physically present in their country of residence for 183 days or more in the previous or current year), London Real reserves the right to select an alternative winners. 

Winners must be 18 years of age or older.

Employees and members of their immediate families (including any live-in partner or household member) of any of the following may not enter:

  • Longstem Limited, trading as London Real;
  • 2MM;
  • Subsidiaries of Longstem Limited;
  • Companies sharing common directors withLongstem Limited;
  • Any company involved in the organisation, management, promotion, or administration of the competition or its entry routes or donation of prizes or their agents or subsidiaries;
  • Any company involved in any capacity in the sponsorship of a competition or competition prizes.

London Real may ask for proof of age and in all competitions evidence to verify the identity of that entrant at any time, and may use any channels and methods available to carry out checks of any details provided. Entrants may only enter the competition in their own name.

The opening and closing dates and times for entries are as indicated in the competition information. Any entries received before the opening and after the closing of the competition will be invalid and will not be entered into the competition.

By entering the competition entrants warrant that all information submitted by them is true, current, and complete. Entrants also warrant that they are the copyright owners of any copyright works submitted, e.g. video and photography, and London Real’s use of such works (which you will permit) will not infringe the rights of any third party.

Any limit on the number of entries a person or household may make will be clearly stated in the competition information. Entries received that exceed this limit will be invalid and will not be entered into the competition.

Entry to the competition may only be made through the applicable method(s) indicated in the competition information. Not all of the following methods of entry may be available for the duration of the competition. The following terms and conditions will apply where the method is indicated as being available in the competition information. Where entrants pay an entry fee, they must have the permission of the bill payer before entering; otherwise the entry will be invalid.

(a) Web entry
Where specified in the competition information as an available method of entry to the competition, web entrants are required to follow the instructions on the website as indicated in the competition information. Entrants will receive a message confirming entry to the competition. Web entrants are required to supply their name and email address. 

(b) Email entry
Where available as an available method of entry to the competition, e-mail entrants may enter the competition by sending an e-mail with the information indicated in the competition information to the email address [email protected] There is no charge for email entries. Entrants may receive a message confirming their entry to the competition.

(c) Entry via Social Network Sites
Where specified as an available method of entry to the competition, Social Network Site entrants may enter the competition by responding with the information indicated in the competition details by posting their answer within their comment. There is no charge for such entries.

Neither London Real nor its servants, agents, nor any other party or organisation involved in the management, promotion, or administration of the competition or its entry routes or donation of prizes or their agents or subsidiaries involved in the competition will accept responsibility or liability for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft, destruction, alteration of, or unauthorised access to entries, or entries lost or delayed whether or not arising during operation or transmission as a result of server functions (including but not limited to security functions by software used by London Real or any third party), virus, bugs, or other causes outside its control.

Entries submitted through agents or third parties or in bulk (i.e. more entries than a human being could submit in the time available without the use of software or other devices designed to make automated entries or, in the case of postal entries, more than one entry submitted under the same postage stamp) will not be accepted. Entrants may enter as many times as they like unless otherwise indicated in the competition information but no more than one prize per person per competition will be awarded.

Any entries which are incomplete, incorrect, inaudible, incomprehensible, or not received by London Real will be void.

In the event of any fault, mistake, misunderstanding or dispute concerning the correctness or acceptability of the entry or any answers given by entrants (if applicable), or the operation of any part of the competition, network or phone system, the decision of London Real shall be final and no correspondence will be entered into.

London Real will not be liable to reimburse expenses incurred in making an entry in any competition. Where London Real decides in its sole discretion that an entrant is eligible for a refund, eligibility for refunds will be notified to relevant entrants. 

London Real reserves the right to refuse to refund any messages where it suspects dishonest or fraudulent conduct on the sender’s part or where the entrant has not complied with the rules of the competition.


The prize is as specified in the competition information.

Winners are required to speak for the purposes of a film or video production; they must appear to be able to communicate clearly and appropriately for the production in question. London Real reserves the right to select alternative winners in the event that these requirements are not met.

The process for determining the winner of the prize is as indicated in the competition information. 

The subjective assessment in the selection of winning entries will be judged by London Real or as indicated in the competition information and, if required by law or regulation, an independent judge or a panel including one member who is independent of the competition’s promoters and intermediaries.

London Real will attempt to notify the winner within 7 days after the closing date, or as otherwise indicated in the competition information, and where time is of the essence for such a period as London Real shall in its absolute discretion deem reasonable. He/she will be contacted on the email address provided when entering the competition.

The winner will have a specified fixed time period in which to claim his or her prize. If London Real is unable to notify the winner, or if the winner fails to respond within the fixed time period as specified and/or provide an address for delivery of the prize, this may result in forfeiture of the prize and London Real reserves the right to select an alternative winner in accordance with these terms and conditions and the competition information.

London Real may in its sole discretion refuse to provide prizes, or seek its recovery, in the event of non-entitlement under these terms or an entrant’s breach of these terms, London Real’s website terms of use, fraud, dishonesty, or other inappropriate or improper conduct including but not limited to the use of technology which enables an entrant to entry requirements.

Any entrant who enters or attempts to enter the Competition in a manner, which in London Real’s determination is contrary to these terms and conditions or by its nature is unfair to other entrants may be removed from the Competition at London Real’s sole discretion.

London Real reserves the right to modify, cancel, terminate or suspend the Competition in whole or in part, at its sole discretion, if it believes the Competition is not capable of being conducted as specified in these terms and conditions or in the event of a virus, computer bug or unauthorised human intervention or any other cause that is beyond the reasonable control of London Real that could corrupt or affect the administration, security, impartiality, or normal course of the Competition.

London Real reserves the right in its sole discretion to withhold delivery of the prize until such proof of eligibility and identity has been confirmed or if such proof is not produced on request or to disqualify the entrant from the competition.

In relation to all competitions, the first name and surname of the winner may be published by London Real and entrants grant to London Real a non-exclusive licence to use and publish their entry in any media for the purpose of announcing the winner.

Data Protection and Publicity

London Real (or any third party nominated by London Real) may exercise its sole discretion to use the winner’s (and (if applicable) their companion’s) name, address, and image and their comments relating to the prize and competition experience for future promotional, marketing and publicity purposes in any media worldwide without notice or without any fee being paid.

Information, data and the caller line identity (“personal data”) which is provided by entrants when they enter will be held and used by London Real and their suppliers and contractors in order to administer the competition. If entrants call from a withheld caller line identity and do not provide their caller line identity when entering the competition, London Real may use the withheld caller line identity for customer care purposes such as refunds or communications relating to a service e.g. to notify a winner. 

Entrants’ personal data may also be passed to their mobile phone network or to relevant regulatory bodies, the police or other authorities in the course of the investigation of any complaints or suspected unlawful activity or where requested by the phone provider in connection with the billing arrangements for the competition. Aggregate, non personal data may also be used for the purpose of undertaking market research or in facilitating reviews, developments and improvements to relevant services.

By submitting their personal details, the entrant agrees to London Real processing those details in accordance with the purposes made known to the entrant at the time of collection and in accordance with London Real’s privacy policy which can be viewed at Any entrant who is entering the competition via e-mail may opt out of receiving any marketing communications from London Real by unsubscribing in the usual way.

London Real shall comply with all applicable requirements of the Data Protection Act 2018, the General Data Protection Regulation, any successor legislation or other applicable law.


Nothing in these terms and conditions shall exclude or limit London Real’s liability for death or personal injury caused by their staff or supplier’s negligence or for fraud. Subject to this, London Real cannot accept any responsibility for any damage, loss, injury or disappointment suffered by any entrant entering the competition or as a result of accepting any prize. 

London Real is not responsible for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, or providers, computer equipment, software failure of any email or entry to be received on account of technical problems or traffic congestion on the
Internet, telephone lines or at any web site, or any combination thereof, including any injury or damage to entrant’s or any other person’s computer or mobile telephone related to or resulting from participation or downloading any materials in the competition.

London Real cannot promise that the services relating to the competition will be free from errors or omissions nor that they will be available uninterrupted and in a fully operating condition.These services may be suspended temporarily and without notice in the case of system failure, maintenance or repair or for reasons reasonably beyond the control of London Real. London Real will not be liable in the event that all or any part of the service relating to the competition is discontinued, modified or changed in any way.

Standard terms

In the event that any entrant does not, or is unable to, comply with and meet these terms and conditions and the competition information, London Real shall be entitled at its sole discretion to disqualify such entrant, without any further liability to such entrant. In these circumstances, any prize(s) won by the entrant may be forfeited and London Real reserves the right to reclaim any prize(s) already distributed to the entrant. Any entrant must comply with any directions given to him or her by London Real including but not limited to any and all relevant laws, rules and applicable regulatory codes.

The invalidity or unenforceability of any provision of these Terms and Conditions shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Terms and Conditions shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

Please note that calls may be recorded to ensure that competition entries are captured, for staff training and quality control purposes.

The promoter of the competition is Longstem Limited, trading as London Real, 30 Market Place, London, W1W 8AP.

These terms and conditions were last updated on 5 June 2020.